ENGLISH TEACHER TURNED B2B COPYWRITER

Conversion copy
for tomorrow’s EdTech.

Years Teaching English

Persuasive Writing • Research Skills

Published Novelist

Literary Fiction

Seasoned Designer

Graphics • Websites

Leave it up to an expert brand storyteller.

In the B2B space, you’re busy enough as it is. Good writing is the one thing you should be able to just depend on. You shouldn’t have to settle for countless revisions and subpar copy that doesn’t really sound like your brand.

Enter a B2B Copywriter with perspective.

As a former English Teacher, I understand the nuances of persuasive writing—and how to keep an audience engaged. As a published novelist, I know how to tap into the musicality of language. And as a graphic and web designer, I know how it should all look on the page. When it comes to B2B content creation, my comprehensive approach keeps you connected with your audience.

Ready? Let's keep your readers reading with brand storytelling that converts!

“Scott is incredibly attentive to detail. He revamped my website, giving it a fresh look and improving the clarity of the language throughout. I can't recommend him highly enough.”

Karen Rangel — Coach, YouthFit2Lead

Copy that (actually) engages your readers.

SERVICES

Web Copy that converts.

Let's narrate visitors through your website and tell them everything they need to know about your brand. Think: Home; About; Products/Services.

Landing Pages that perform.

Get your traffic clicking your CTA! This is where site visitors become leads. Think: Standalone webpage with a bold and clear "Call to Action" button.

Emails that drive sales.

Nurture your relationship with your audience! Let's build meaningful connections while encouraging action. Think: Campaigns; Sequences; Newsletter.

Let's get you the brand confidence you deserve! This internal and external language communicates who your brand is. Think: Mission, Vision, UVP, Tagline, Values, and Bio.

Brand Messaging.

Case Studies illustrate how your product/service has helped past customers, while Blogs highlight your products, services, and the subject matter related to your industry. Great territory for SEO keywords.

Long-form Content.

From logos to layouts, I've been doing custom Graphics for 15 years. As far as Web Design, sometimes you need a starter website. Other times you just need a revamp. I'm here for both!

Graphic + Website Design.

What it’s like working together…

THE PROCESS

Discovery call.

We'll chat about your business, brand, and project needs. What’s the goal? What’s working? What’s not? I’ll chime in on how I can help drive your vision forward.

Talk big picture.

Once the proposal is accepted and the contract is signed, we’ll meet for our Creative Brief. We’ll discuss your project in depth, and you’ll send over any material I’ll need to begin my research and writing. We’ll also set a timeline for deliverables.

The first draft.

I’ll complete a first draft of all deliverables and send them over to you. I use Google Docs for written content, so you’ll be given access to make your feedback comments directly on the doc(s).

Revisions & finalizations.

Based on your feedback, we'll work through 1 or 2 revision cycles to make sure you're totally satisfied. All final written deliverables will be shared via Google Docs (PDF too, if requested).

"Scott helped me develop my business's story. His experienced step-by-step guidance and positive personality made this daunting task easy and fast."

Greg Ellis — Grant Writer & Nonprofit Consultant

With me, you’ll get:

  • Reliable + responsive communication

  • Copy that echoes your authentic brand voice

  • Unmatched organization + a quick turnaround

  • The perspective of a former educator

"Scott made a challenging process enjoyable, listening well and extracting details to craft a brand story that felt really authentic to me. A wealth of knowledge beyond copywriting!"

Bonnie Graham — Owner, Nightcap Dessert Bar

FAQs

  • Usually 15-30 minutes. It's a time for you to share your basic project needs, and a time for me to learn how I can drive your vision forward.

  • Email, Google Meet, Phone (if needed), and Calendly (booking). You can expect a response from me within in 1-2 business days, unless otherwise specified.

  • Sorry, no refunds. Whatever the project, I will give it my all. I'm committed to the highest quality possible, each and every time.

  • I don't like to keep my clients waiting. Every project is unique, so we'll set up a Deliverables Timeline. That way, you'll never be left wondering.

    Note: Your prompt responses and feedback keep me working quickly and most efficiently.

Let’s see how I can help!

Provide a little information below, and I’ll be in touch within 24-48 hours.

scott@wordswithscott.com

San Diego, CA