I came up with this for-print design while doodling on a whiteboard in my friend’s living room. Puns weren’t cool yet, but kale had just taken center stage as the mightiest superfood of all.

I wanted to capture a lifestyle in a design. The copy is intended to spark a proud feeling of niche belongingness to a group, a culture, an idea. The best part? These were shipped around the country—California and beyond. Part of the profits went to The Edible Schoolyard.